Campaign Theme, Copywriting and Art Direction/Design.
What will you be doing in your next life?
'Next Life' was a Pitch winning Campaign concept to promote external study and qualifications from Charles Darwin University (Australian Northern Territory).
Full Ad copy:
Life is a journey full of change, our work, fi nances, goals, dreams, lifestyle and relationships are always evolving. Some changes are made by circumstance, others by the passion for who we are.
What if there was a place where you could have the freedom to continue to change, discover, grow and evolve, now wouldn’t that be something.
Evolve to your Next-LifeTM with an external study qualification from CDU, the uni-community that comes to you.
After all, it’s only natural to change, but how we do it is up to us.
